Advertising and Chinese Society.pdf

Advertising and Chinese Society false
By:Hong Cheng
Published on 2009 by Copenhagen Business School Press DK


This book examines the social, psychological, legal, and ethical impact â?? perceived or proven â?? that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

This Book was ranked at 16 by Google Books for keyword Advertising.

Book ID of Advertising and Chinese Society's Books is du1EP0Kt-1EC, Book which was written byHong Chenghave ETAG "G8sDJb/MYaQ"

Book which was published by Copenhagen Business School Press DK since 2009 have ISBNs, ISBN 13 Code is 9788763002271 and ISBN 10 Code is 8763002272

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Book which have "315 Pages" is Printed at BOOK under CategoryBusiness and Economics

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