Advertising Language.pdf

Advertising Language false
By:Keiko Tanaka
Published on 1999 by Psychology Press


Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.

This Book was ranked at 29 by Google Books for keyword Advertising.

Book ID of Advertising Language's Books is naaR0AbTMrQC, Book which was written byKeiko Tanakahave ETAG "oB5bKThAibg"

Book which was published by Psychology Press since 1999 have ISBNs, ISBN 13 Code is 9780415198356 and ISBN 10 Code is 0415198356

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Book which have "148 Pages" is Printed at BOOK under CategoryBusiness and Economics

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