Advertising Management.pdf

Advertising Management false
By:C.L. Tyagi,Arun Kumar
Published on 2004-01-01 by Atlantic Publishers & Dist


This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

This Book was ranked at 19 by Google Books for keyword Advertising.

Book ID of Advertising Management's Books is TQpFnkku2poC, Book which was written byC.L. Tyagi,Arun Kumarhave ETAG "0z7K2BNYLd4"

Book which was published by Atlantic Publishers & Dist since 2004-01-01 have ISBNs, ISBN 13 Code is 9788126902576 and ISBN 10 Code is 8126902574

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Book which have "440 Pages" is Printed at BOOK under CategoryAdvertising

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Advertising Management byC.L. Tyagi,Arun Kumar

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