Brand Equity & Advertising.pdf

Brand Equity & Advertising true
By:David A. Aaker,Alexander L. Biel
Published on 2013-10-31 by Psychology Press


The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the |real world.| The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.

This Book was ranked at 2 by Google Books for keyword Advertising.

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Book which was published by Psychology Press since 2013-10-31 have ISBNs, ISBN 13 Code is 9781317759836 and ISBN 10 Code is 1317759834

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