Consuming Angels.pdf

Consuming Angels true
By:Lori Anne Loeb
Published on 1994-10-13 by Oxford University Press


Timid and retiring, the Victorian housewife was an |angel in the house,| or so says the stereotype. But when this angel picked up a popular magazine--The Lady, for instance--she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers. These arrestingly sexual and surprisingly powerful images are the subject of Consuming Angels, a major examination of how Victorian ads shaped social values. Stylishly written and featuring 73 reproductions, this book shows how ads used the hedonistic aspects of Victorian culture to sell their wares, glorified consumerism, and mythologized the middle-class life. Images of aggressive women, Loeb shows, played well to both men and women. And ultimately, these ads helped usher in the twentieth century with the creation of a new community: the community of consumers.

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Book ID of Consuming Angels's Books is oOykqkT2xuIC, Book which was written byLori Anne Loebhave ETAG "dGCPIDHFpOE"

Book which was published by Oxford University Press since 1994-10-13 have ISBNs, ISBN 13 Code is 9780195358872 and ISBN 10 Code is 0195358872

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Book which have "240 Pages" is Printed at BOOK under CategoryHistory

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