Humor in the Advertising Business.pdf

Humor in the Advertising Business true
By:Fred K. Beard
Published on 2008 by Rowman & Littlefield


Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

This Book was ranked at 8 by Google Books for keyword Advertising.

Book ID of Humor in the Advertising Business's Books is ICoMF3xMGjQC, Book which was written byFred K. Beardhave ETAG "SwGtzUuJKuo"

Book which was published by Rowman & Littlefield since 2008 have ISBNs, ISBN 13 Code is 9780742554269 and ISBN 10 Code is 0742554260

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Book which have "205 Pages" is Printed at BOOK under CategoryBusiness and Economics

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