NTC's Dictionary of Advertising.pdf

NTC's Dictionary of Advertising false
By:Jack G. Wiechmann
Published on 1993 by National Textbook Company Trade


The second edition ofNTC's Dictionary of Advertisingis fully updated and revised to include more than 5,000 precise definitions of current advertising, marketing, and communications terms. An essential resource for every advertising, marketing, and media practitioner or novice, this dictionary spans: Copywriting Art Direction Creative Strategy Graphic Supply Print Production Broadcast Production Marketing Planning Media Planning Media /Advertising Research Merchandising and Promotion Planning Publicity and Public Relations Budgeting Client Service. Developed out of everyday agency and corporate experience, these fact-packed pages provide the complete working vocabularies of every facet of the advertising and marketing profession. Terms are defined concisely and authoritatively, with examples to clarify meanings Industry and trade acronyms and abbreviations are explained in full For ease of use, terms are fully cross referenced to related entries A prime tool for the burgeoning communications profession,NTC's Dictionary of Advertisingwill keep you up to speed in this fast-paced industry.

This Book was ranked at 27 by Google Books for keyword Advertising.

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Book which was published by National Textbook Company Trade since 1993 have ISBNs, ISBN 13 Code is 9780844234878 and ISBN 10 Code is 0844234877

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