Programmatic Advertising.pdf

Programmatic Advertising true
By:Oliver Busch
Published on 2015-11-26 by Springer


This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

This Book was ranked at 39 by Google Books for keyword Advertising.

Book ID of Programmatic Advertising's Books is xN0LCwAAQBAJ, Book which was written byOliver Buschhave ETAG "fsZWVlEwi/g"

Book which was published by Springer since 2015-11-26 have ISBNs, ISBN 13 Code is 9783319250236 and ISBN 10 Code is 331925023X

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Book which have "279 Pages" is Printed at BOOK under CategoryBusiness and Economics

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