Strategic Advertising Management.pdf

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By:Larry Percy,Richard H. Elliott,Richard Rosenbaum-Elliott
Published on 2016-05-05 by Oxford University Press


Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles ofcommunication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising operates in a global economy. The new edition features more coverage of social media, viral, and online advertising throughout, and a dedicated chapter on 'Digital Media,' ensuring that the book continues to offer students the most complete guide to the rapidly evolving landscape of the advertising industry. Online Resource Centre For Students: * Flashcard glossary* Additional questions* Further reading updates* Web links * Video links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentariesFor Lecturers: * Suggested IPA case histories* Suggested classroom exercises* PowerPoint slides

This Book was ranked at 3 by Google Books for keyword Advertising.

Book ID of Strategic Advertising Management's Books is M5gDDAAAQBAJ, Book which was written byLarry Percy,Richard H. Elliott,Richard Rosenbaum-Elliotthave ETAG "RUSz5BaLMZA"

Book which was published by Oxford University Press since 2016-05-05 have ISBNs, ISBN 13 Code is 9780198703655 and ISBN 10 Code is 0198703651

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Strategic Advertising Management byLarry Percy,Richard H. Elliott,Richard Rosenbaum-Elliott

Strategic Advertising Management -Larry Percy,Richard H. Elliott,Richard Rosenbaum-Elliott- 9780198703655

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