The Daily You.pdf

The Daily You true
By:Joseph Turow
Published on 2011 by Yale University Press


The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper |The Daily Me|--and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects |diminished| consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a |target| or |waste| or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets--and what can be done to stop it.

This Book was ranked at 3 by Google Books for keyword Advertising.

Book ID of The Daily You's Books is rK7JSFudXA8C, Book which was written byJoseph Turowhave ETAG "mwVonFFKvyE"

Book which was published by Yale University Press since 2011 have ISBNs, ISBN 13 Code is 9780300166521 and ISBN 10 Code is 0300166524

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