What's in a Name?.pdf

What's in a Name? true
By:John Philip Jones,Jan S. Slater
Published on 2003 by M.E. Sharpe


This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.

This Book was ranked at 20 by Google Books for keyword Advertising.

Book ID of What's in a Name?'s Books is rgpbOFMQM-kC, Book which was written byJohn Philip Jones,Jan S. Slaterhave ETAG "x2fgQHOEElg"

Book which was published by M.E. Sharpe since 2003 have ISBNs, ISBN 13 Code is 9780765611123 and ISBN 10 Code is 0765611120

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Book which have "308 Pages" is Printed at BOOK under CategoryBusiness and Economics

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