Advertising and Differentiated Products.pdf

Advertising and Differentiated Products false
By:Michael R. Baye,Jon P. Nelson
Published on 2001 by Elsevier


Volume 10 is entitled |Advertising and Differentiated Products,| and is part of the annual series |Advances in Applied Microeconomics.| The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazines advertising and news stand circulation, product variety in radio broadcasting, mandated exclusive territories, and pricing dynamics in the retail sector.

This Book was ranked at 8 by Google Books for keyword Advertising.

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Book which was published by Elsevier since 2001 have ISBNs, ISBN 13 Code is 9780762308231 and ISBN 10 Code is 0762308230

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