Advertising and Reality.pdf

Advertising and Reality true
By:Amir Hetsroni
Published on 2012-11-02 by A&C Black


Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

This Book was ranked at 31 by Google Books for keyword Advertising.

Book ID of Advertising and Reality's Books is rrNQBlMauQYC, Book which was written byAmir Hetsronihave ETAG "ubMF46RueqA"

Book which was published by A&C Black since 2012-11-02 have ISBNs, ISBN 13 Code is 9781441115034 and ISBN 10 Code is 144111503X

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Book which have "272 Pages" is Printed at BOOK under CategorySocial Science

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