Advertising And Sales Promotion.pdf

Advertising And Sales Promotion false
By:S H H Kazmi,Satish K Batra
Published on 2009-01-01 by Excel Books India


Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress on India Advertising in this changed scenario, a third edition of the book 'Advertising and Sales Promotion' has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references. Highlights of this edition: (a) Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written. (b) Text on Brand Personality and Image has been updated. (c) New Appendices have been added at the end of Part-I and Part- IV, respectively. (d) Some new Boxes with insightful contents have been added. (e) Some of the old exhibits have been replaced with the new ones. The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.

This Book was ranked at 17 by Google Books for keyword Advertising.

Book ID of Advertising And Sales Promotion's Books is 1fQuLiaGY4YC, Book which was written byS H H Kazmi,Satish K Batrahave ETAG "J6j/bHZabqY"

Book which was published by Excel Books India since 2009-01-01 have ISBNs, ISBN 13 Code is 9788174466396 and ISBN 10 Code is 8174466398

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Book which have "658 Pages" is Printed at BOOK under CategoryAdvertising

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