Advertising in New Formats and Media.pdf

Advertising in New Formats and Media false
By:Patrick De Pelsmacker
Published on 2016-03-04 by Emerald Group Publishing


The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sites, online brand communities and blogs have given advertisers new platforms to communicate and promote their messages. Two remarkable phenomena are apparent: interactivity in online communication; and integration of editorial and commercial content - or the combination of both of these.Academic research is increasingly focusing upon these new techniques and formats, how they work, and how consumers are affected by or respond to them. This book makes an important contribution to the field of advertising in bringing together state-of-the-art insights into new advertising formats and how they work. Split into three sections: The Changing Advertising Universe, Advertising in a Digital Connected World and Hidden but Paid for: Branded Content the book provides conceptual overviews, discusses recent academic literature, reports new research work, and develops viewpoints on the key issues. Together, it provides a valuable overview of insights into modern advertising practice for advertising academics and practitioners alike.

This Book was ranked at 34 by Google Books for keyword Advertising.

Book ID of Advertising in New Formats and Media's Books is IGRcjgEACAAJ, Book which was written byPatrick De Pelsmackerhave ETAG "L56uDW+CO/M"

Book which was published by Emerald Group Publishing since 2016-03-04 have ISBNs, ISBN 13 Code is 9781785603136 and ISBN 10 Code is 1785603132

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Book which have "432 Pages" is Printed at BOOK under CategoryBusiness and Economics

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