Advertising N Promotion.pdf

Advertising N Promotion false
By:Shah
Published on 2009 by Tata McGraw-Hill Education


The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising. It serves the needs of both – those who are inclined towards the managerial aspects of communication, as well as those who are interested in mastering the creative aspects

This Book was ranked at 11 by Google Books for keyword Advertising.

Book ID of Advertising N Promotion's Books is RJuORU5NhQUC, Book which was written byShahhave ETAG "F2zaQ0PNspk"

Book which was published by Tata McGraw-Hill Education since 2009 have ISBNs, ISBN 13 Code is 9780070080317 and ISBN 10 Code is 0070080313

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