Advertising Promotion and Other Aspects of Integrated Marketing Communications.pdf

Advertising Promotion and Other Aspects of Integrated Marketing Communications false
By:Terence Shimp
Published on 2008-12-29 by Cengage Learning


The eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked at 28 by Google Books for keyword Advertising.

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Book which was published by Cengage Learning since 2008-12-29 have ISBNs, ISBN 13 Code is 9780324593600 and ISBN 10 Code is 0324593600

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