Advertising.pdf

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By:Sandra Cottier Bunting
Published on 1996 by Hodder Education


This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.

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Book ID of Advertising's Books is Y64jHQAACAAJ, Book which was written bySandra Cottier Buntinghave ETAG "0Ciwr93jFrc"

Book which was published by Hodder Education since 1996 have ISBNs, ISBN 13 Code is 9780340631577 and ISBN 10 Code is 0340631570

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