Black Social Dance in Television Advertising.pdf

Black Social Dance in Television Advertising true
By:Carla Stalling Huntington
Published on 2011-07-28 by McFarland


The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.

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Book which was published by McFarland since 2011-07-28 have ISBNs, ISBN 13 Code is 9780786486953 and ISBN 10 Code is 0786486953

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