British Television Advertising.pdf

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By:Renée Dickason
Published on 2000 by Indiana University Press


Since television in the UK began, advertisements have come to be acceptable to the viewer and to be considered, by some, as a bastion of |Britishness| in a world of increasing media globalization. This study examines the question of television advertising as an expression of cultural identity.

This Book was ranked at 23 by Google Books for keyword Advertising.

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