DAGMAR, Defining Advertising Goals for Measured Advertising Results.pdf

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Published on 1995 by Ntc Business Books


No aspect of the advertising and marketing process has been more debated, more criticized, or more elusive than the measurement of advertising effectiveness. And while many measurement techniques, methodologies, and theories have appeared over the years, none has stood the test of time better than that presented in DAGMAR: Defining Advertising Goals for Measured Advertising Results. It is a true classic of business literature that for more than three decades has educated advertising students and practitioners on how to think about and how to evaluate advertising expenditures.

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Book which was published by Ntc Business Books since 1995 have ISBNs, ISBN 13 Code is 9780844234229 and ISBN 10 Code is 0844234222

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Book which have "129 Pages" is Printed at BOOK under CategoryBusiness and Economics

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