Digital Advertising.pdf

Digital Advertising true
By:Shelly Rodgers,Esther Thorson
Published on 2017-02-17 by Taylor & Francis


Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

This Book was ranked at 29 by Google Books for keyword Advertising.

Book ID of Digital Advertising's Books is 6CslDwAAQBAJ, Book which was written byShelly Rodgers,Esther Thorsonhave ETAG "6QppKPJ/hxI"

Book which was published by Taylor & Francis since 2017-02-17 have ISBNs, ISBN 13 Code is 9781317225461 and ISBN 10 Code is 1317225465

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Book which have "466 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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Digital Advertising byShelly Rodgers,Esther Thorson

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