Fables, Fashions, and Facts About Advertising.pdf

Fables, Fashions, and Facts About Advertising true
By:John Philip Jones
Published on 2003-11-20 by SAGE


John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising |fables| and |fashions,| and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a |how to| text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

This Book was ranked at 36 by Google Books for keyword Advertising.

Book ID of Fables, Fashions, and Facts About Advertising's Books is 57ytWNCr2EgC, Book which was written byJohn Philip Joneshave ETAG "kw75Uo+llX4"

Book which was published by SAGE since 2003-11-20 have ISBNs, ISBN 13 Code is 9781452236834 and ISBN 10 Code is 1452236836

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "328 Pages" is Printed at BOOK under CategoryBusiness and Economics

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