Indian Advertising.pdf

Indian Advertising false
By:Arun Chaudhuri
Published on 2007 by Tata McGraw-Hill Education


Indian Advertising: 1780-1950 A.D. is a book with a difference. It covers a span of two centuries and takes the readers through the bygone era when similar and not so similar issues were encountered while reaching the end consumer. Besides the social milieu around that time, it covers the creative aspects of advertising such as copywriting and art. It also provides a glimpse of the evolution of media, printing and the people who set up art colleges or formed art groups to sell lithography paintings. It also follows the rapid developments in advertising standards of press advertising (when all the pre-press work was done in newspaper offices and no ad agencies were around).

This Book was ranked at 26 by Google Books for keyword Advertising.

Book ID of Indian Advertising's Books is lm6kG_QU1HQC, Book which was written byArun Chaudhurihave ETAG "nD7lVIJr5Uw"

Book which was published by Tata McGraw-Hill Education since 2007 have ISBNs, ISBN 13 Code is 9780070604612 and ISBN 10 Code is 0070604614

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