Kiss & Sell: Writing for Advertising: (Redesigned & Rekissed).pdf

Kiss & Sell: Writing for Advertising: (Redesigned & Rekissed) false
By:Robert Sawyer
Published on 2006-08-01 by AVA Publishing


Kiss & Sell: Writing for Advertising (redesigned & rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.

This Book was ranked at 13 by Google Books for keyword Advertising.

Book ID of Kiss & Sell: Writing for Advertising: (Redesigned & Rekissed)'s Books is nhd0aQe0YH0C, Book which was written byRobert Sawyerhave ETAG "m6rHJN5GX00"

Book which was published by AVA Publishing since 2006-08-01 have ISBNs, ISBN 13 Code is 9782940373468 and ISBN 10 Code is 2940373469

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