Mass Media Advertising.pdf

Mass Media Advertising false
By:Edith Smit
Published on 1999 by Het Spinhuis


For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as |wallpaper,| But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.

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Book ID of Mass Media Advertising's Books is 8tliT5499jEC, Book which was written byEdith Smithave ETAG "LQkPgEf3v8Q"

Book which was published by Het Spinhuis since 1999 have ISBNs, ISBN 13 Code is 9789055891368 and ISBN 10 Code is 9055891363

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