New Perspectives on Political Advertising.pdf

New Perspectives on Political Advertising false
By:Lynda Lee Kaid,Dan D. Nimmo,Keith R. Sanders
Published on 1986 by


This volume is part of a series of anthologies which cover various topics in the study, teaching, and practice of political communication. The purpose of the series is to make available to researchers, teachers, students, and other specialists, findings, analyses, and commentaries which are representative of current scholarship in the rapidly evolving field of political communication. The focus of this vol\u00adume—political advertising, its history, forms, styles, settings, uses, and effects—seems appropriate because there are few, if any, forms of politi\u00adcal communication which are more prevalent, more expensive, more highly developed, and which have been the object of more controversy and less serious scholarship than political advertising, especially the political commercial made for television.

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