Strategic Copywriting.pdf

Strategic Copywriting true
By:Edd Applegate
Published on 2005 by Rowman & Littlefield


Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.

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Book which was published by Rowman & Littlefield since 2005 have ISBNs, ISBN 13 Code is 9780742530683 and ISBN 10 Code is 074253068X

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Book which have "253 Pages" is Printed at BOOK under CategoryBusiness and Economics

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