The Advertising Law Guide.pdf

The Advertising Law Guide false
By:Lee Wilson
Published on 2000 by


This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.

This Book was ranked at 36 by Google Books for keyword Advertising.

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