The Codes of Advertising.pdf

The Codes of Advertising false
By:Sut Jhally
Published on 1990 by Psychology Press


This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who |work| for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

This Book was ranked at 3 by Google Books for keyword Advertising.

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Book which was published by Psychology Press since 1990 have ISBNs, ISBN 13 Code is 9780415903530 and ISBN 10 Code is 041590353X

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