Visual Persuasion.pdf

Visual Persuasion false
By:Paul Messaris
Published on 1997-01 by SAGE


The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.

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Book ID of Visual Persuasion's Books is OQ5TPWYSndwC, Book which was written byPaul Messarishave ETAG "O4uCBVCzMmw"

Book which was published by SAGE since 1997-01 have ISBNs, ISBN 13 Code is 9780803972469 and ISBN 10 Code is 0803972466

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